Broadcast OEMs Innovate Faster with Intelligent Edge Technology

June 25, 2017, extracts from Essential Guide,

Posted by Kenetic Team, Reality of IP

The broadcast industry is undergoing radical change which is creating new opportunities for OEMs and their customers.Improvements in video compression technology, the migration from 4G to 5G, and the widespread adoption of streaming and viewing video on mobile technologies are just a few industry advancements broadcasters can monetize from today. But harnessing these new opportunities comes with technical challenges.
 
Broadcasters also need to innovate to compete with over-the- top (OTT) providers such as Netflix, Apple and Amazon. OTT providers offer their customers streaming media services over the internet, reducing the need for traditional broadcasting companies. According to a study from Deloitte, the number of American households subscribing to a paid streaming service has increased 450 percent in less than a decade, highlighting the threat posed by OTTs1.
Broadcast OEMs need to provide next-generation products and services that will enable broadcasters to protect their existing customer base, secure new customers, and open up new revenue streams. To meet demand, OEMs need to build technologies that can speed up content delivery and bring these technologies to market, fast.

With its deep understanding of and experience in the broadcast industry, Hewlett Packard Enterprise (HPE) OEM Solutions helps broadcast OEMs design and introduce new, reliable services efficiently, and deploy Intelligent Edge solutions that capture data at the edge - where it is being created - and process it more rapidly than ever before.

What is the Intelligent Edge?

Connected ‘things’ are all around us, and they’re generating more and more data, giving rise to new possibilities in our increasingly hyper-connected world.

The edge refers to where data is created and aggregated. Intelligent Edge solutions provide organizations with the ability to analyze this data in real-time, where it is captured.

HPE OEM Solutions’ Edgeline portfolio consists of ruggedized enterprise systems specifically designed to exist in the harsh environments of the edge. And HPE OEM Solutions’ full spectrum of edge-to-cloud products and solutions ensure data and analytics are transferred to the data center efficiently to drive real-time decisions and outcomes.

Intelligent Edge solutions help OEMs optimize operations, improve customer satisfaction and create differentiated business models. With data analysis at the edge, latency is reduced, so OEMs can offer their broadcast customers high definition, on-demand content almost instantly.

Imagine Communications and Nokia are just two OEMs working closely with HPE OEM Solutions to bring next-generation technology to market faster and improve customer services.

Imagine Communications: Helping broadcasters adapt to a changing media landscape

- Meeting the need for zero latency
For broadcasters to compete with OTTs and secure customer loyalty, they must deliver live and recorded broadcast content with zero latency. Broadcast customers also require on- demand content, so broadcasters need to offer a wide range of services that adapt to their end users’ needs.

Imagine Communications, an OEM that provides end-to-end solutions to the media and entertainment industry, needed  to develop solutions that would allow broadcasters to easily

create and share content. This involves using technology that lets broadcasters store recorded content, monetize that content through advertising management solutions, and distribute content via multiple channels with zero latency.

As an HPE OEM Solutions partner, Imagine Communications is developing its applications on top of HPE servers and storage solutions, which include the HPE Moonshot System, HPE Edgeline System, HPE Apollo servers and HPE ProLiant servers. As a result, the company has been able to globally deploy its new technologies and applications much faster than ever before, increasing revenue opportunities in the process.

In fact, these technologies have worked so well that Imagine Communications has now achieved zero-latency and reliable performance for broadcasting content in multiple formats – including over the air, cable, satellite, web and mobile.

- Secure solutions for an uncertain world
Building and maintaining robust technological solutions is crucial – especially in the media industry, where going off air at any point is out of the question. HPE OEM Solutions is acutely aware of stringent security requirements and has added layers of protection across their software, hardware and firmware levels to keep OEM solutions more secure.

HPE OEM Solutions’ new silicon root of trust technology ensures that HPE servers are protected for the full lifecycle
–from the production process, through to supply chain and distribution, right to the customer’s final location. HPE’s servers can also recover essential firmware and restore operating systems in the event of a breach.